The Modifier Layering: My 2026 Framework for Optimizing Metadata to Boost AI Visibility
Although often overlooked, correctly written metadata can easily give you an advantage in AI visibility.
Data Aggregation in Google Search Console Explained: Aggregation by Page (URL) vs. by Property (Website)
Learn what data aggregation is, and how it affects performance data you see in Google Search Console.
What is the Share of the AI Overview Feature in Google Search Results?
My attempt to untangle numbers from Semrush and ZipTie.
10+ Google Sheets Functions and Formulas for Mastering Keyword Mapping
Discover how to enhance the speed and efficacy of keyword mapping using Google Sheets.
Best SEO Practices for 2024: My Findings from the Semrush Ranking Factors Study
My take on the Semrush research conclusions and the key components for SEO strategy in 2024.